Private Investment · Global Brand Building
Sol Rise PartnersBuilding BrandsInto Global Leaders
We partner, scale, and lead categories worldwide
We invest in and scale category-defining consumer brands into global leaders through disciplined capital, strategic execution, and world-class brand building.
About Sol Rise Partners
Proprietary capital. Proven operating experience. Global ambition.
Sol Rise Partners is a founder-led private investment firm deploying proprietary capital from Wilson Inc. We invest in a small number of high-growth consumer brands, primarily originating in Australia, New Zealand, the UK and the USA, where our capital and operating experience can materially influence the outcome.
We work alongside founders and leadership teams across product strategy, brand building, marketing, retail distribution, organisational capability and international expansion. Our focus is not short-term financial engineering; it is disciplined execution that helps distinctive consumer brands enter new markets, strengthen their category position and build durable, long-term enterprise value.
Led by Shaun Wilson, founder and former CEO of Bondi Sands, Sol Rise Partners brings the perspective of operators who have built a consumer brand from Australia into a global category leader.
Australia, New Zealand, the UK & USA
Primary Brand Origination
The RISE Framework
Our blueprint for scaling correctly
North America
Global-Scale Growth
What We Do
A disciplined approach to building global consumer brands.
Invest
Invest in high-potential consumer brands
We deploy proprietary capital into carefully selected opportunities where we can materially influence outcomes.
Scale
Scale brands across ANZ, UK/Europe & North America
We help brands enter and grow across the right markets, channels and retail networks.
Support
Support performance across product, marketing, operations and distribution
Hands-on strategic and operational support, grounded in real brand-building experience.
Build
Build enduring brand value
We focus on sustainable category leadership and value that compounds over time.
Our Proprietary Framework
The RISE Framework
A disciplined framework drawn from real operating experience, applied from early conviction to global-scale outcome.
Roadmap
Charting the path from early opportunity to category leadership.
Insight
Applying hands-on operator insight across product, consumer and marketing.
Scale
Expanding through the right markets, channels, distribution and talent.
Elevate
Compounding brand value while preserving the founder, culture and brand.
Our Edge
We don’t chase trends.
We identify structural winners early and build them into global category leaders.
Our advantage is the combination of proprietary capital, disciplined selection and real global operating experience.
Proven Operating Experience
Built through execution. Proven at global scale.
$200M+
Annual gross revenue
40,000+
Retail doors globally
45%+
Market share achieved in many markets
$430M+
Acquired by a strategic multinational
Results achieved through the growth and global expansion of Bondi Sands under Shaun Wilson’s leadership.
Founder
Built by an operator who has done it before.
Shaun Wilson is the Founder of Sol Rise Partners and the Founder and former CEO of Bondi Sands, which he scaled into one of Australia’s most successful global consumer brands.
His experience spans product innovation, global marketing, retail distribution, international expansion and the development of high-performing leadership teams.
Investment Focus
A focused mandate for high-potential consumer brands.
Categories
Beauty, wellness, lifestyle and FMCG
Revenue
US$3M–US$30M
Brand stage
Strong identity and early traction
Leadership
Passionate founders and leadership teams with a growth mindset
Partner With Sol Rise Partners
Ready to builda global leader?
If you are building a brand with global ambition, we want to hear from you.